page contents Automotive Thought Leadership: Ralph Paglia: January 2015 My title page contents

Thursday, January 15, 2015

Twitter Ads: Car Dealers Report Exceptional Results

Meet Twitter for Business
The Twitter Analytics Dashboard is a great free resource which enables you to look more closely at your Tweets and their performance. It shows the number of impressions and engagements such as replies, favorites and link clicks for every single Tweet.
Once you discover which Tweets are performing best, use those insights to inform your content strategy and drive more action from your followers. To drive even bigger results, promote those best Tweets with a Twitter Ads campaign and reach a wider audience outside of your community of followers.
Try Twitter Ads

Twitter, Inc. · 1355 Market Street, San Francisco, CA· Suite 900 · San Francisco, CA 94103 · USA 
[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 
ADM Advertising & Consulting, LLC


Twitter and Instagram: @RalphPaglia 

Friday, January 9, 2015

Apple Increases Automotive Consumer Share; Here's What To Expect In 2015

Apple Increases Automotive Consumer Share; Here's What To Expect In 2015 - Automotive Digital Marketing

The past year has seen an impressive display of innovation and new ideas, but upcoming product releases and rumors suggest that 2015 may be an even more monumental year for Apple.

Along with the Apple Watch, which Apple has said will launch in early 2015, we will likely see major updates across the Mac lineup due to the availability of Intel's next-generation Broadwell chips. An Apple TV update has long been in the works and could see a 2015 debut, and as it has done every year, Apple will undoubtedly update its iPad and iPhone lineup, along with releasing new versions of iOS and OS X.

As we did last year, we've highlighted Apple's prospective 2015 product plans, outlining what we might see from Apple over the course of the next 12 months based on current rumors.