page contents Automotive Thought Leadership: Ralph Paglia: July 2017 My title page contents

Monday, July 31, 2017




MEDIA INTERVIEWS are coordinated by: 
 Allison Zucker-Perelman, Relevant Communications, 561.715.9525

Las Vegas, NV- July 2017 - The Gallery of Music & Art in Las Vegas is proud to present, in its’ North American premiere, Summer of Drumming: an exhibition of extraordinary artwork by Rock Icons Steve Smith, Steven Adler, Carl Palmer, Bill Ward, Chad Smith, Dave Lombardo and Chad Sexton.  The Artists will be making special in-gallery appearances on during the summer months to be announced mid-July 2017. All appearances are complimentary and open to the public when announced.   All Artwork is presently on exhibition and available for acquisition July 1st through October 1st, 2017 during Gallery Hours 10 am to 11 pm daily. This is a do not miss exhibition.  The gallery is located within the Forum Shops at Caesars, Terrace Level 3.


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Steven Adler is one of the most recognizable figures in rock history.  As the founding drummer of Guns N’ Roses, Adler has toured the world, sold millions of records, and is a part of the Rock N’ Roll Hall of Fame.  His influence on countless drummers is undeniable as is his unmistakable swing that provided the backdrop to some of hard rock’s most revered songs and arguably the most acclaimed album of a genre, “Appetite for Destruction.”  Adler currently resides in Los Angeles, where he has become a best- selling author and tours with his own band, Adler.

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In 2016 Steve rejoined Journey to tour with the group for the first time in 32 years. On April 7, 2017 Steve, along with Journey band members Gregg Rolie, Aynsley Dunbar, Neal Schon, Ross Valory, Jonathan Cain and Steve Perry, were inducted into the Rock and Roll Hall of Fame.
As a drummer, Steve Smith has worked for, and with, the best. He is consistently pushing the boundaries of creative drumming and constantly expanding his strong musical voice at the top of the international drumming community. As an educator, Smith is both the eternal student and perpetual teacher of the drums. His highly lauded educational DVDs The Art of Playing with Brushes and Drum Legacy-Standing on The Shoulders of Giants, are state of the art showcases of his playing and teaching skills. He is one of the few drummer- bandleaders who continues to bring world- class bands to all corners of the globe with a tireless regime of live performances.

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For 45 years, drummer Bill Ward has dedicated much of his creative life to rhythm.  Ward’s career has taken him to every corner of the planet, with millions of records sold and a recording legacy that includes some of the most acclaimed recordings in the heavy metal genre.
With his art collection “Absence of Corners,” Ward ventures beyond sound into the visual realm with his rhythm-on-canvas artwork.  The collection is a highly personal one and remarkably limited.

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As drummer for Emerson, Lake & Palmer, Asia, The Crazy World of Arthur Brown, Atomic Rooster and the Carl Palmer Band, Palmer has significantly impacted the sound of popular music and the rhythmic boundaries within.  He serves as the benchmark for a loyal legion of aspiring drummers worldwide, as he stylistically fuses the influences of jazz, classical, pop and art rock into a significant sound.  To date, Palmer has sold nearly 50 million records.
Over the last 5 years, Palmer has focused a significant amount of time to his art career.  Working with art team SceneFour, Palmer is one of the pioneers of the rhythm-on-canvas medium.

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311 drummer Chad Sexton is one of the finest and most acclaimed rock drummers of his generation.  With more than 9 million albums sold and over 1700 shows, 311 is one of the most seasoned recording and touring bands in their genre.  Not only does Chad play a vital part in the onstage sound of 311, he also contributes significantly to the band’s songwriting and studio production.

Through his work with 311, Sexton is known for his distinctly high-tuned snare, tight rolls, respect of space, precise grooves, and snare/bass drum interplay.

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Over the last three decades, Chad Smith has become one of the most recognizable figures in rock and rhythm.  As drummer for the Red Hot Chili Peppers, he’s sold more than 80 million albums and been inducted into the Rock and Roll Hall of Fame.  With super-group Chickenfoot and the Bombastic Meatbats, he’s expanded into a variety of musical genres with an extraordinary assortment of collaborators.  And with his art collection “Parallax,” he moves from sound to sight through sophisticated technology to visually harness his preternatural drum skills, previously seen only through sound, now rendered gloriously visible.

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Dave Lombardo has been at the forefront of rhythm for more than three decades.  He is the architect for an entire approach to drumming with a vast recording history stretching into a multitude of genres and legendary projects. To millions, Lombardo is known as the “Godfather of the Double Bass,” and the creator of thrash metal and speed metal drumming through his work as one of the founding members of Slayer.  Lombardo’s musicianship, diverse tastes, and recording legacy stretch far and wide.  He is a member of Fantomas, as well as a member of Suicidal Tendencies.  He is currently the founding drummer of Dead Cross featuring Mike Patton on vocals.   


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The Gallery of Music & Art
Caesars Forum Shops Level 3
3500 S Las Vegas Blvd
Las Vegas, NV 89109

Friday, July 28, 2017

Friday, July 21, 2017

Like New 1995 Mercedes-Benz SL600

Like New 1995 Mercedes-Benz SL600

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Email Templates: Best Practices From The Most Profitable Car Dealers

Best Practices Used by Leading Car Dealers for Email Communications

Give your CRM application or Lead Management tool a decent opportunity to deliver the results your dealership wants... Stop using the basic and in some cases, worthless email templates it came with!

The dealer testimonials and references shown below are just a few of many that we have seen... Instead of relying on your own people to update every model line specific email templates, including current incentives and your own dealership's promotions, for a low monthly cost, Dealer EFX will keep all your templates current, without anything required of you or your team. Your email library can become your greatest marketing advantage! Dealer EFX keeps them current, compliant, OEM approved, integrated within your CRM and most importantly of all... effective!

The Dealer EFX email templates are now organized in your CRM application by customer touchpoint as well... making it far easier for your BDC or Sales Team to choose the right template based on where the buyer is in the sales process at your store.

Don't let your people send out poorly written and trashy formatted emails any longer... Get Dealer EFX and start sending emails that don't get blocked by spam filters and which create desire among car and service buying consumers to do business with your dealership! 

Top 25 Most Expensive Google Keywords - Includes Automotive Specific!

top most expensive adwords keywords

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

  Analysis of most expensive car sales keywords shown in final paragraphs...

I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords had the highest costs per click (or CPC's) in Google AdWords, driving up online advertising costs?
The infographic we created based on that data is still one of our most popular and most linked to pages ever, but people often ask us for updated data.
Those people, and curious people everywhere, are in luck! We've completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries (check out for the data for GBPCADAUS, and ZAR too!).
This time around, we determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC – and six years later, the results are substantially different!
Ready to see what the most expensive keywords are in 2017? Here we go:
most expensive keywords in google adwords

About the Data

Here's how we got the list: We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.
For example, we lumped the keywords "bail bonds" and "bail bonds los angeles" into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as "malpractice lawyer" and "injury lawyer") or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn't have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.
We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, GBP, AUD, CAD, and ZAR, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you're reading about in this article are in USD.
Shout out to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay.

What are the most expensive keywords in AdWords?

The top 25 most expensive keywords in AdWords are as follows:

Top 25 Most Expensive Keywords
KeywordAverage CPC
 Business Services$58.64
 Bail Bonds$58.48
 Asset Management$49.86
 Cash Services & Payday Loans$48.18
 Cleanup & Restoration Services$47.61
 Medical Coding Services$46.84
 Business Software$41.12
 Medical Needs$40.73
 Pest Control$38.84
 Online Gambling$32.84
 Hair Transplant$31.37
 Google AdWords$30.06

What makes these keywords so expensive? 

Generally, AdWords keyword costs get driven up in particular niches for one of the following reasons: 

People have a bad problem they really need to fix now 

When people are desperate for help, they're willing to spend more on services or products to get that problem solved. That means the companies doing the advertising can charge more for those services, and they can often achieve strong ROI on their ad spend even with high costs per click.
These spaces are also highly competitive, because people don't necessarily spend a long time deciding where they're going to shop – they want help NOW! For example, one of the top keywords in the "medical services" category is "emergency room near me." If the advertiser is in the right place at the right time, they can profit big. (Not that I think private companies should be profiting off people who need emergency care…)

Examples of keywords related to urgent problems include:

  • "Bail bonds" at #2
  • "Lawyer" at #4
  • "Cash services & payday loans" at #7
  • "Rehab" at #11
  • "Plumber" at #18
  • "Termites" at #19
  • "Pest control" at #20
adwords expensive costs per click

High-priced items or services

Last time around, insurance-related keywords were at the very top of the list. According to our data, insurance is no longer king of the hill. That's good news for marketers trying to drive leads in the insurance industry, right? (Sort of – they're still almost $50 per click on average. And there are outliers, like "malpractice insurance," that can cost over $300 per click!)
Now, the most expensive keywords are in the category "business services" – stuff like "data room" and "network security monitoring" – most likely because these services tend to be costly. Companies offering business services are willing to bid more per keyword because there's so much to gain when a prospect does convert, whether it's a single big purchase or a service with a high customer lifetime value.
Our last infographic showed that finance-related keywords (like loans keywords and mortgage keywords) are some of the most costly. You can see similar trends this year – see "asset management" at #5 ($49.86 per click) and "banking" at #23.
Law keywords are still way up there, and on average keywords related to legal services are even more expensive ($54.86 per click compared to $42.51 in 2011). This is part of why marketing for law firms can be a challenge.

Fulfilling your hopes and dreams (and addictions)

People will pay a lot to have their dreams come true. For some, those dreams are about getting an education. Y'all love learning and "degree" remains a very expensive keyword (too bad for those of you marketing in the higher education industry).
Once you get a degree, you can get a higher-paying job, and then reward yourself with a big vacation. Travel-related keywords like "Hilton timeshare reviews" make an appearance this year at #13 on the list.
what the most expensive keywords in adwords
But people clicking on ads haven't kicked all their bad habits – "casino" is way up there at #3 ($55.48 per click) and "online gambling" makes an appearance too, at #22. Who needs a Vegas vacation when the fun's right there in your laptop?
You're also talking to psychics and getting hair transplants. #questionablechoices

The 25th most expensive keyword in Google AdWords is … Google AdWords?

We weren't expecting this one.
Sometimes people google "google," and sometimes people bid on "google adwords" in Google AdWords. (OK, we admit it. You're looking at some of those people right now.)

Want to know what keywords are popular (and how much they'll cost) in YOUR industry?

We can help with that!
Our newly revamped Free Keyword Tool (currently in beta release) has a cool feature that lets you filter your results by industry.
For example, let's say you want to find keywords related to cars, but you're in the finance industry and you're only interested in terms that are relevant to your business. Type in "cars" and select "Finance & Banking" as your industry, and you'll see results like this:
wordstream free keyword tool
Your results include terms like "new car lease" and "new car incentives." However, if you chose "Arts & Entertainment" as your industry, you'd see results like "cars film" and "pixar cars":
free keywords
This can really help you to zero in on only the keywords that are going to help you build out your search marketing campaigns, filtering out irrelevant terms so you don't have to weed through them yourself. You can filter your results by 24 different industries.

What about those top 25 keywords – were you surprised?

"Sent from Ralph Paglia's Lucky iPad"

Tuesday, July 11, 2017

Why Actionable Data is Better Than Big Data

Why Actionable Data is Better Than Big Data 

Service Tech Productivity
Your 'big data' report tells you that your shop and technicians are running at 120 percent efficiency. That sounds too good to be true, doesn't it? But your service director insists it's true, because the DMS shows an average of close to 10 hours of labor per day, per tech in billing.

Just to be sure, you drill down. After all, there's no more truthful measure of a technician's productivity than their time clock. If a technician works at 120 percent efficiency, then he would be clocked in and out of various jobs to the tune of 9.6 hours per day.

But lo and behold, what you discover is that your techs are actually averaging 6.5 hours per day! This is an example of what I like to call "fake news," where big data is actually faking you out. Accepting this data is accepting the status quo, which in this case could be significantly improved.

Remember the next time you are looking at reports, the goal is not just to see where you are. The goal is to find out why you are there so you can take an action and change course.

Can the 'big data' in your manually created reports be trusted? Remember that every time there are people involved in a manual process there is room for error. People are busy. Personalities and judgments can get in the way of facts.

Finding actionable data doesn't have to be time consuming or difficult. Many of today's reporting solutions allow users to build custom reports that are run automatically at the end of each day, week or month. Drilling down is as simple as clicking on a number. A single number, or piece of actionable data, can paint a picture that's much clearer thana whole pile of big data.